To be the best choice in steel products, construction and industry materials. Our priority is to meet the need of our customers in a timely manner with creativity and dedication, through the integral development of our staff within a framework of social responsibility.
We are leaders in Steel, building and industry materials sales, ensuring a total customer satisfaction.
We are a team of competitive and committed associates.
We operate with efficient processes and systems.
We maintain a top market profitability for the benefit of partners and associates.
We are a socially responsible company.
Trust.- Good faith and the best choice among us as a teamwork, demonstrated with facts and attained through good work.
Unity.- Working together as a team in an effort to successfully reach shared goals in our company.
Rentability.- Reliable in our commitments by following the three established rules and customs.
We´re customers.- When exchanging products and services, this transaction should exceed mutual expectations and is an opportunity for continuous improvement.
Family.- Our company’s foundations. It is our duty to develop and enhance it.
Our code of ethics was created by our people and provides the right behaviors in our workplace:
Employees.- Maintaining an attitude of teamwork, harmony, loyalty, respect and communication with our co-workers.
Customers.- Building trust with our customers. Providing a service of excellence, being friendly and committed.
Suppliers.- Establishing healthy, transparent and prosperous partnerships with our suppliers.
Shareholders.- Working constantly in a productive manner, contributing to the bottom line.
Family.- .- Family is the foundation of our company, thus we must enhance and respect it, because it is the reason why we give our best.
Community.- Foster health , education, environmental stewardship, work, family values and strengthening values in our communities.
Ensuring total customer satisfaction by selling quality steel products, construction and industrial materials by maintaining a continuous improvement of our processes with a team of committed and competitive employees.